In 2025, Penticton is experiencing a unique "resilience phase." While it doesn't see the same sheer volume of business licenses as Kelowna, it is seeing high-intensity growth in specific sectors, particularly tourism, remote management, and professional services.
Here are the key business growth statistics for Penticton as of late 2024 and early 2025:
1. General Business Climate
- Business Count Growth: The number of active businesses in Penticton grew by 4.6% in the most recent annual tracking cycle.
- Expansion Sentiment: A recent business climate survey revealed that over 50% of Penticton businesses plan to expand their operations within the next 12 months.
- Optimism: 96% of local business owners anticipate positive or very positive changes in sales over the coming year.
2. Sector-Specific Growth
- Tourism Impact: In the 2023-2024 fiscal year, tourism generated $897 million in total economic output for Penticton. This sector now supports roughly 5,340 jobs, making it as significant to the local economy as the healthcare industry.
- Remote Work Trend: Penticton has a higher-than-average remote work population, with 14.4% of workers working from home. Notably, over half of these are in senior management or legislative roles, creating a "hidden" economy of high-income professionals requiring home-office IT support.
- Construction & Real Estate: While the province saw a moderate 1.2% GDP growth, Penticton's real estate transactions increased by 4% in 2024, with sales volume predicted to rise by another 12% in 2025.
3. Labour Market & Employment
- Regional Workforce: The Thompson-Okanagan region (including Penticton) added 19,200 jobs year-over-year as of late 2024.
- Skilled Labour Gap: Local businesses have identified a significant shortage in IT Professionals, Trades, and Healthcare. This gap represents a "substantial need" for external IT service providers to fill the void for growing companies.
- Unemployment: Penticton’s local unemployment rate hovers around 6.3%, which is slightly lower than the provincial forecast for 2025 (6.4%).
4. Infrastructure & Investment
- City Budget 2025: The City has a $71.5 million capital program for 2025, focusing on "Safe & Resilient" infrastructure, including updates to City Hall business continuity and RCMP detachment security.
- Housing Development: To keep up with a population projected to hit 56,000 by 2046, the city is approving between 240 and 380 new residential units per year, driving growth in the construction and utility service sectors.